Hi there, we are The Sauce Shop, PR and marketing specialists dedicated to growing brands in food and beverage, hospitality, lifestyle and design, travel and entertainment.
With decades of experience in the local market, we know the right people to speak to – editors, journalists, producers, influencers, bloggers – to help get your story out there.
Whether you’re a household name or boutique operator, we help you create engaging content, campaigns and launches that drive consumer interest, influencer engagement and positive media coverage.
Media relations and publicity, writing, launches and campaigns, social content and influencer engagement, brand partnerships, sponsorship leverage and issues management, we do it all.
And while words are our bread and butter, we’re not just wordsmiths. We recognize a good image is worth a thousand words, and our eye for design means we can take care of the aesthetics too.
Communicating with consumers today is about so much more than print ads and press releases.
With an ever-evolving media landscape, the lines between forms of media are becoming increasingly blurred. Social content and tech advances mean that anyone can now be an editor. And the overwhelming level of marketing noise and content means that media savvy consumers are increasingly selective about what information they digest.
To be successful today, brands must create meaningful connections with buyers through their preferred forms of media. Forget about the hard-sell, seeking to inspire, inform, educate and/or entertain your customer is key to gaining their trust and credibility.
— Managing Director