A bit

about us—

Hi there, we are The Sauce Shop, PR and marketing specialists dedicated to growing brands in food and beverage, hospitality, lifestyle and design, travel and entertainment. 

With decades of experience in the local market, we know the right people to speak to – editors, journalists, producers, influencers, bloggers – to help get your story out there. 

Whether you’re a household name or boutique operator, we help you create engaging content, campaigns and launches that drive consumer interest, influencer engagement and positive media coverage.

Media relations and publicity, writing, launches and campaigns, social content and influencer engagement, brand partnerships, sponsorship leverage and issues management, we do it all.

And while words are our bread and butter, we’re not just wordsmiths. We recognize a good image is worth a thousand words, and our eye for design means we can take care of the aesthetics too.

And the


Communicating with consumers today is about so much more than print ads and press releases. 

With an ever-evolving media landscape, the lines between forms of media are becoming increasingly blurred. Social content and tech advances mean that anyone can now be an editor. And the overwhelming level of marketing noise and content means that media savvy consumers are increasingly selective about what information they digest.

To be successful today, brands must create meaningful connections with buyers through their preferred forms of media. Forget about the hard-sell, seeking to inspire, inform, educate and/or entertain your customer is key to gaining their trust and credibility. 


Jo Bell
— Managing Director

– Strategy and planning    
– Writing        
– Media relations and publicity    
– Launches, campaigns and events 
– Content development
– Photography and styling

– Influencer engagement
– Product placement
– Brand collaborations
– Sponsorship
– Issues management
– Evaluation of results


Food & Beverage

Lucky Street

Blue Frog
Soda Press
Pie Face
Crown Range Cellar
Old El Paso
Betty Crocker



Ben Bayly  
The Churchill
Euro, Coley & Punch, The Culpeper

The Grove
Shaky Isles
Bedford Soda & Liquor
The Nightingale
The Good Home
Everybody’s & The Roxy


Fashion & Beauty

Max                         Barkers Menswear
Naveya & Sloane 
NZ Mint Jewllery
Phoenix Cosmetics 
Pat Menzies Shoes         
Yours Shoes



Taste of Auckland
Auckland Wine Week 

Rhythm & Vines
Festive Home Tour
NZ Music Month
Semi Permanent


Lifestyle & Design 

Collected                       Made Paper Co
Partridge Design
Festive Home Tour
Jardin Outdoor


Travel & Other

Freelance travel writing               Tourism Tonga 
World Child Cancer
Girl Guides
Star Jam
Breast Cancer Aotearoa

It’s no accident we’re good at the things we love – hospitality, food, lifestyle, entertainment, design, and travel. If you’re similarly minded, we would love to talk to you too; get in touch.